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Author Moves us Closer to the Promise of the iPad

When the iPad was introduced three years ago many in the community wrote about its potential use in corporate training, including me. Since then, many organizations have begun to take advantage of the iPad’s portability, constant connection through WiFi or cellular networks and engaging interactivity to create custom training solutions for their workforce. Unfortunately, the tools to really tap the potential of the iPad were not readily available or accessible to most designers. Training solutions on the iPad meant creating custom apps and that meant hiring programmers to bring the module to life. Apple recently changed all that. With the introduction of Author and iBooks 2, Apple has opened the door for instructional designers and developers to create rich, engaging, interactive training without the need to learn programming skills or hire a programmer. While Author and iBooks 2 were introduced as Apple’s answer to expensive, heavy, out-of-date-by-the-time-they-ship textbooks for K-12, it can be used for much more. In case you missed the announcement, Author is a new Mac program for creating highly interactive books and is available for free on the Mac App Store. With a What-You-See-Is-What-You-Get interface it allows creators to just drag and drop elements of a book onto the creation screen. Take a Word file of text, add images, movies, Keynote presentations, even interactive 3D animations and Author will automatically create a layout ready for the iPad. It has built in testing features, and makes full use of the iPad’s gestures for zooming, tapping to expand or launch a movie, etc. It’s easy to imagine a number of elearning modules being adapted for deployment as an iBook 2, which means greater portability, easy reference at the point of need and personalization. In the new iBook format you can easy highlight information and then review it. Imagine a Human Resource Representative, who highlighted key passages of new policies or governmental regulations, being able to quickly and easily reference those noted areas weeks or even months later when a relevant need arises. I also imagine that sales organizations will be developing product training that can also be used for doing demonstrations for customers.  As new product information is reviewed, the salesperson can highlight those sections most applicable to their particular customers’ needs. Then when on a sales call, just pull up the noted section and tap on the accompanying video to demo it for the customer. When it was introduced, the iPad was a revolutionary product that eliminated much of the complexity and learning curve involved with using a computer. I believe in time we will see Author and iBooks 2 as the next stage in that revolution that brings the creation of compelling, interactive content to a wide population. And this is just version 1.0. Apple’s history suggests that they have many other capabilities and features in mind that we will see over the next couple of years. Over 20 years ago desktop publishing software provided affordable tools that allowed almost anyone to create a brochure or newsletter, but that did not do away with the importance of good design skills. Now Apple has introduced tools to allow almost anyone to create an interactive training in the form of an iBook 2, but that won’t do away with the need for good training design skills. Though the tools just became more accessible, effective and engaging training will still rely on great design. Let the award-winning designers at Blueline Simulations help you explore how you might deploy interactive iBooks to meet your organization’s objectives.

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