Sales & Marketing

Simulation Develops Results Focused Leaders at Fortune 300 Company (Part 1)

In my previous life as the head of Alltel University, and owner of its leadership development programs, I went in search of a capstone training event for the program we designed for 300 Directors and Vice Presidents across the organization. Having provided 360 assessments, external coaching, and internal workshops to this group on its Core Leadership Values, I wanted an immersive experience that would build strategic thinking skills and adaptable decision-making in a competitive and dynamic environment that would test participants behaviors against the Values, as much as their Executive acumen.

Extensive research went in to understanding the current market offerings in the simulation field, as I felt this would give us our best chance to provide a memorable, yet practical experience for our attendees. Participants in the program represented various organizational functions including customer service, sales, legal, marketing, engineering, products and finance.

My challenge was that there were dozens of providers to sort through! All touted their simulation solution as the “most advanced, “ “easiest to deploy,”  “best immersion,” and so on. I simply did not have the time or experience to be able to sort out the best from among these providers.

Then, through a combination of circumstance, timing and a little luck in the evaluation process, I came across Blueline Simulations. What was intriguing about them is they had already done all of this research to identify the simulations and providers with the highest customer satisfaction. On top of this work, Blueline offered program and project management resources, so by working with Blueline, we could do everything from negotiating terms to planning our implementation to conducting the simulation itself.

While there were several companies that made the final cut of proposals, it was clear that for our needs, Blueline Simulations was the best choice for this initial opportunity, and had the capability and capacity to grow with us. Together with Dan Gregory at Blueline Simulations, we selected Executive Challenge™, a competitive, multiplayer simulation that puts participants on the leadership team of a virtual company.

In my next posting I will share the nature of the program, how we customized it for Alltel’s needs, and what the outcomes were in delivering the simulation. Stay tuned!

Welcome to the Future of Immersive Learning. Welcome to Blueline Simulations.

When I was at a session for learning professionals recently, Mike Barger, the CLO from Jet Blue, was asked by a young man in the audience about the best way to advance within his company. His response spoke volumes: “Too many of us are Learning Professionals working in the field of business. We need to rethink our roles and become Business Professionals in the field of learning.”

For the past 8 years, Blueline has been quietly earning the trust of many of the world’s most respected companies.  We have accomplished this by solving business problems for our clients: Sales & Marketing, Onboarding, Leadership, Change and Transformation, and Business Acumen.  It just so happens that we have done this using the most engaging and efficacious learning solutions in the marketplace.

Want to learn more? Check out our new website. Hear from our clients, learn about our many successes and explore the breadth of capabilities amassed over nearly a decade of solving business problems through research and innovation. Its all here!

Want a simple way to stay connected to the myriad of evolving solutions to business challenges? We offer lots of opportunities for you to join the conversation! Bookmark our new site, become a Blueline fan on Facebook, sign up for an RSS feed of the new BlueBlog, or follow us on Twitter.