Telestrations

Sometimes Training Isn’t the Answer (Part 2)

You’ll recall that in my last post I shared the thought process that we go through when helping clients to determine the root cause of their challenge and therefore the most impactful solution. In this scenario, our pharmaceutical client needed to jumpstart the use of a new product planning process that they had recently updated and streamlined. They also wanted to reassure teams that leadership was committed to the use of the process and that they saw it as critical to the organization’s focus on impacting patient lives.

Rather than update the current training, together with the client we decided to develop two high impact communication pieces. The first, a telestration served as the ideal medium for communicating leadership’s commitment to the new product planning process, while simultaneously striking a powerful emotional chord by demonstrating the likely impact the new process would have on patient lives. As an added bonus, it provided a platform for introducing two new analysis elements that would be needed to complete the new process templates.

This unique approach enabled us to communicate all of this in a very engaging and visually stimulating way in just a few minutes – which drove high levels of viewership and, as a side benefit, meant it could serve as a refresher in planning discussions.

The second piece we developed was a powerful Blueline infographic that served to refresh the target audience on the overall process and then became a JIT ready reference job aide. This engaging, one-page visual graphically displayed key inputs, process steps and decisions-points.

Sample inforgraphic from Blueline

By sharing graphic elements between the telestration and the infographic we were able to drive adoption through consistent branding while keeping costs down. Want to learn more? Want to explore the power of a Blueline training and/or communications solution? Write to me or give us a call today.

You asked for it. How Telestrations come to life.

Thank you for all of your kind words in response to our holiday message this year. Our “Twelve Days of Christmas” holiday message is a simple version of one of our newer service offerings: a video telestration that combines a hand-drawn visual with music and voice-over messaging. Every telestration is designed to tell a story, whether it’s your ortelestrations-infographicSMganization’s transformation story, or something fun and simple like celebrating the “Twelve Days of Christmas.”

Since so many have asked about it, I thought that I would outline our process and introduce you to the talented artist behind it. From concept to final video even simple telestrations like “Twelve Days” take weeks to produce and hinge on the talents of a Script Writer, Art Director and a Master Artist. Click here to learn more about how telestrations come to life. 

If a Picture is Worth a Thousand Words – at 30 frames per second, a video is worth 108,000,000 words per minute.

At Blueline Simulations we know the power of strong visual images – in fact, our highly successful Learning Blueprints are built on compelling visuals. Several months ago, we discussed how telestrations focus exactly on the ideas being communicated, helping the audience to clearly understand the key messages – in one viewing.

We have developed a straightforward process to create these successful productions with our clients. Here’s how we worked with a client who contacted us to help them communicate changes to a longstanding internal process.

At our initial meeting, we determined that their challenge was to communicate a clear, accessible message about an upcoming change to everyone across the entire organization. The delivery mode had to be repeatable and consistent to all – whether they were directly involved with the change or not. We helped refine the message’s three primary elements: 1) defining the change; 2) conveying the importance of total compliance across all units; 3) the long-term benefits of the change to the entire organization.

Following this meeting, the creative team swung into action, guided by the producer. First, the writer developed the script – a 4 & ½ minute narrative that got the audience’s attention, kept them interested, and clearly focused the primary message points.  The next step was the storyboard, where our artist created the visual metaphors, images, and other visual elements (consistent with brand guidelines) – to help the audience visualize the change and focus on the message and ideas.

After content and legal reviews, the artist moved the easel to the video studio, where, working with the director, all elements were shot – and all “live draw” elements painstakingly drawn as the camera rolled. The narrator then entered the announce booth in the audio studio and recorded – with the inflection of each word carefully delivered to reinforce the visuals and primary message points.

Once all elements had been created, the editor performed magic in the editing suite. By speeding up the hours of footage shot in the studio, incorporating special effects and animation, the now flowing visuals brought the script alive for the audience; this “speeding up” allows a significant message and supporting ideas to be powerfully communicated in a brief video. The final touch was adding just the right music to set the proper tone and feeling.

And the audience? In one viewing of this compelling, clear presentation they understood and remembered the intended message. That’s communication!

Do you need to communicate new ideas to your organization in a brief, engaging, and meaningful way? Contact us at Blueline Simulations and let us show you how the power of telestrations can be put to work for you.