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COMMUNICATE: CONNECT TO YOUR AUDIENCE

Build enthusiasm through powerful communications techniques.

At Blueline, we facilitate a connection to your audience.

Blueline Simulations e-Learning

Your audience dictates how much they want to know about you – and through what medium. They decide:

  • Whether to read the brochure that you sent.
  • How often to visit your website or intranet site and whether they are going to read your latest blog entry.
  • Whether to “like” you on Facebook, accept your invitation on LinkedIn or follow you on Twitter.
  • If your emails will be screened through spam filters.

The result is a business solution that accomplishes your objectives – on time and on budget, every time.

CONNECT WITH YOUR AUDIENCE

Your audience’s response to you is determined by how much you involve them, entertain them and bring value to them through your communications. Draw employees into the story of your organization’s purpose, values and journey of change through innovative print communications. Help your customers and employees to not only see the big picture, but also to become part of it through high-impact writing and graphics and innovative technologies.

Blueline can help you connect with your audience. We collaborate with you to build a plan that delivers maximum impact within your time and budget constraints. Every communication plan creates a consistent, branded, strategic intervention that may leverage:

Blueline Simulations Style Guidelines and Branding
Logos, Fonts, Colors and Style Guidelines
Brand Messages
Branding Messages,
Themes and Storylines
Print Media
Brochures, Infographics
and Stories
Blueline Simulations Telestrations
Video Telestrations
And eBooks

IS A QUICK DRAW VIDEO RIGHT FOR YOU?

Blueline’s quick draw videos are uniquely effective at communicating big concepts and ideas. These short, highly engaging videos achieve high retention rates by delivering critical messages through a combination of hand-drawn images, quantitative information, careful scripting and upbeat music.

Quick Draw Videos offer significant advantages over many other video-based mediums because they free you from expensive production fees associated with talent, locations, stock footage and more.

Watch this video to see a sample video telestration.

Still not convinced? Click to learn more!

SHOW THE BIG PICTURE WITH A JOURNEY MAP

Communicating important information verbally or in writing can be confusing and leaves the door wide open for interpretation. The mind’s eye is often quick to interpret what it understands the message to be – right, wrong or somewhere in-between. And once employees start talking, misinformation can spread like wildfire.

Ensure all of your employees receive, understand and see their role in your organization’s most important messages with a Journey Map.

A Journey Map is an 11 x 17 graphic that uses visuals, narratives and metaphors to engage employees in a highly participative way. They’re a proven, powerful tool for:

  • Providing an easy-to-grasp overview of robust and complex messages
  • Creating a narrative around organizational issues that allows readers to instantly see their role in the big picture
  • Engaging readers at both a rational and an emotional level – so they don’t just understand the urgency, but they actually feel it

Journey Map

WANT TO LEARN MORE?

Check out our blog.

What do employees want? This is the future of work

In a post-pandemic world, companies are continuing to fine-tune what the new normal looks like for them; many are opting to maintain a hybrid work environment indefinitely. They’re all grappling with questions that seem to lack straightforward answers: what is it that employees of today really want? And what does the future of work look like?

Five classic signs your training lacks empathy

Stepping into someone else’s shoes to see things from their perspective can have maximum impact in both personal and professional situations. We have discussed empathetic learning design, and how to teach empathy, but how do you know if your learning initiatives need an empathy makeover?

Teaching empathy at work requires an environment of self-discovery

While we are born with a capacity for empathy, developing this soft skill takes time and is influenced by those around us. Empathy is the ability to put yourself in someone else’s shoes, seeing a problem or situation from outside of your own point of view. When we feel empathetic toward someone else’s problem or circumstances, we’re able to be compassionate.

LET'S TALK

Interested in learning more? Set up a meeting with our team.

David Milliken Blueline Simulations