leadership communication

Communicating Through Change

How a Blueline Blueprint Learning Visual and Quick Draw Video Can Help Tell the Story

Whether self-induced or triggered by external forces, organizational change can create confusion, uncertainty and fear at all levels – having a notable effect on morale, production and overall organizational climate.blueline-2.24.16v2 Although the end result is almost always positive, getting there can be a painful journey for everyone involved. How you approach and communicate the change makes all the difference. Whether change is embraced or polarizing, celebrated or chastised all comes down to one thing: leadership. It’s leadership’s job to align, communicate and get buy-in through a common message of both purpose and vision. “We’re doing this with you” rather than, “We’re doing this to you” is a message that’s both powerful and uniting. Case in Point A Fortune 100 healthcare company turned to Blueline Simulations after changes at all levels created fear and confusion throughout the organization. They enlisted our help in aligning stakeholders through a common purpose and vision for the future. supportive_selling-web Blueline led the way in helping to define their future and prioritize the actions that would bring it to life. More than that, we devised an approach to telling the story of their journey in a way that inspired employees and clients to embrace the vision and take the actions prioritized by leadership. Capturing the Story Through a Blueline Blueprint It started with one of our Master Artists drafting a Blueline Learning Visual that told the story of where the company had been. Plenty of white space was left to capture their vision for the future. We then facilitated a one-day strategic planning session to guide our client’s efforts to define their vision for the future and prioritize the steps it would take to get there. Throughout the meeting, our Master Artist captured the process and the leadership team’s decisions. The final output was a table-size learning visual that the leadership team could use to engage others by telling the story of “where they had been, where they were going and how they planned to get there” in a fun, engaging way. We repurposed the drawing and memorialized the leadership team’s efforts through a 4-minute narrated quick draw video telestration of the Master Artist creating the drawing so that it could be used to define and promote the organization’s brand. The final deliverable was a professionally narrated video of the Master Artist rendering the drawing for the audience. (Through the power of technology, the rendering takes place in about 1/60th of the time it actually takes to recreate the drawing.) Communicating The client kicked off its annual meeting with the quick draw video telestration, which set the foundation for a presentation by the leadership team. Large posters of the Blueline Learning Visual were on display throughout the meeting space so that participants could “re-experience” the journey with leadership. The result is best summarized by the head of the organization, who opined: “The successful outcomes of this initiative are an important lesson in embracing the types of innovation we want to support throughout the organization. Through these efforts, we got 80% of the way to our destination in 20% of the time it usually takes us.” Is your organization facing a challenging transformation? Contact the change management experts at Blueline today!

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