gamification

Recorded Gamification Webinar Now Available

If you missed this interesting and informative webinar hosted by my friend and business partner, Brian Knudson you can watch it now. Brian is the Founder of NogginLabs and knows a thing or two about achieving learning transfer through gamification – and has 7 Brandon Hall gaming awards to prove it.

Contrary to popular belief, you don’t need a huge budget or complex programming to design eLearning that’s as addictive as Angry Birds. If motivating your learners is a challenge, this webinar is for you. Learn the basic principles of gamification, and how best to apply them to your eLearning initiatives.

Watch the recorded webinar and see how gamification can take your organization’s eLearning to the next level.

Perfecting the use of “Gamification” Techniques to Increase Learner Engagement

Recently, we had to hold multiple sessions because demand for our webinar about Gamification was so overwhelming.  So what’s all of the excitement about?

The “gamification” of training designs isn’t new, it’s just newly popular and in more demand thanks to the highly publicized success of platforms like Facebook, Foursquare and Gowalla.

Let’s start with a definition (from Wikipedia):

“Gamification is the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems. Gamification is used in applications and processes to improve user engagement, ROI, data quality, timeliness, and learning.”

The most important word in that paragraph is engagement. Because in the field of learning, engagement translates to retention; retention translates into application; and application translates into results. So if you want to drive results, drive engagement, and if you want to engage: gamify your learning.

At Blueline Simulations, we have been perfecting the use of “gamification” techniques to increase learner engagement for more than a decade.  Examples of how we do that include:

  1. Utilizing progress bars or other visual meters to indicate how close people are to completing a training element.
  2. Embedding casual games or game elements into the designs of our Blueprint Learning Visuals and our Level II & III eLearning designs.
  3. Using virtual currency in our business strategy and finance simulations.
  4. Incorporating peer challenge and feedback mechanisms into YouTube style best practice sharing.
  5. Constructing leaderboards, awarding points and conquering levels are all foundational to the design of our Level IV eSimulations.

Want to learn more.  Give the gamification experts at Blueline Simulations a call today!

Gamification – It’s More Than Keeping Score.

As our previous posts have alluded to, gamification is the current hot topic in training.  And there is real power in well-designed, effective gamification in other aspects of life, as David Hutchens mentioned last week. Many people are now discovering the power of gamification combined with social networking to make positive changes to their weight and health through apps like LoseIt, and Fitocracy. Even insurance companies are developing apps to take advantage of the power, such as UnitedHealth Group’s OptumizeMe, an app that allows people to participate in fitness-related contests with their friends.

Building an effective game or engaging training experience that uses game elements is more than just adding score keeping, and challenges. Jesse Schell in his book, The Art of Game Design. A Book of Lenses, suggests that effective game design is all about creating an engaging experience – one that draws players in and that they would want to repeat. As training designers we need to consider not “what game elements can I add,” but what will make this experience memorable, unique and engaging. After all, retention of the experience (and thus the learning) is the real goal.

As David mentioned in his post, at Blueline Simulations, we combine the elements of play, competition, and feedback to enrich our designs. We enhance the power of these elements by placing them within unique visual and story contexts to make them both more engaging and memorable. Whether it is a one-of-a-kind Blueline Blueprint ™ (learning visual), rich with visual metaphor and client specific detail, or one of our custom eSimulations, the story and content always come first. They provide the context, rationale and “stickiness” that bring the training to life and make it effective at generating results.

Give us a call, and we’ll explore not just how to gamify your learning programs, but how to build engaging experiences that change behavior and get business results.

It’s Not a Game. It’s Gamification.

How Blueline Simulations is Creating New Levels of Learning Retention.

I try not to care about FourSquare. The simple location app, which my teenage daughter helpfully loaded onto my iPhone, encourages me to “check in” every time I go to Starbucks, to Kroger, or to the hip new restaurant downtown.

Help me. I can’t stop. Every time I check in somewhere, I earn points and am able to compare my activity against my friends. I even earn “badges” for dubious achievements such as “checking in at three places after midnight.” And it is a source of some kind of misplaced pride that I have been named “mayor” with the most check-ins at Nashville International Airport’s gate C-9.

Yes, I’m being self-deprecating. But the principles behind my behavior are no game. According to tech research firm Gartner, gamification techniques (like the ones I just described) will be used in 25% of all redesigned processes in business within the next few years.

The cynical view says this trend is little more than a trick of operant conditioning. (The rat presses the lever and a pellet comes out.) But gamification is much more than that. Employed strategically, it brings extraordinary levels of engagement to learning.

How? It does this through:

  • Play. Research is increasingly showing that play is a potent force in organizational contexts. Have you ever seen videos of adorable tiger cubs wresting with one another? This play is actually their primary avenue to learning key skills for hunting and survival. Freedom to experiment and joy are not techniques to enhance the learning process; they are the learning process.
  • Collaborative competition. How did I perform compared to Joe? Where do I rank compared to the rest of my team? In gamification, these questions are in no way cut throat. The stakes are bragging rights, and playful ribbing in the conference room.
  • Immediate feedback. One element common to most gamification techniques is a constant assessment of where one stands in the process of learning. This may be accomplished through badges, leaderboards, and other point-based mechanisms. When the boss tells employees how well they are advancing or regressing in their work, the result may be feelings of vulnerability.  When that feedback comes from an unbiased leaderboard, it is surprisingly engaging.

At Blueline Simulations, programs featuring gamification techniques have been transformative for our clients. In our next blog, we’ll take a look at how these technology-enable elements of play, competition, and feedback are leading to new levels of learner engagement.

Give us a call, and we’ll explore how gamification techniques can be used in your organization’s learning programs!

Gamification: is it Edu-tainment or a Genuine Opportunity to Engage Learners?

You are invited to join us for what I am confident will be an interesting and informative webinar hosted by my friend and business partner: Brian Knudson. Brian is the Founder of NogginLabs and knows a thing or two about achieving learning transfer through gamification – and has 7 Brandon Hall gaming awards to prove it.

Contrary to popular belief, you don’t need a huge budget or complex programming to design eLearning that’s as addictive as Angry Birds. If motivating your learners is a challenge, join us on Wednesday, December 12th from 12:00 to 12:30 pm EST, for this free webinar. Learn the basic principles of gamification, and how best to apply them to your eLearning initiatives.

This webinar is free to training professionals with a valid company email address; please complete your RSVP by Monday, December 10th and we will provide you with a meeting invite and access information.

I hope you can join us to see how gamification can take your organization’s eLearning to the next level.