Learning Visual

Communicating Through Change

How a Blueline Blueprint Learning Visual and Quick Draw Video Can Help Tell the Story

Whether self-induced or triggered by external forces, organizational change can create confusion, uncertainty and fear at all levels – having a notable effect on morale, production and overall organizational climate.blueline-2.24.16v2

Although the end result is almost always positive, getting there can be a painful journey for everyone involved.

How you approach and communicate the change makes all the difference.

Whether change is embraced or polarizing, celebrated or chastised all comes down to one thing: leadership. It’s leadership’s job to align, communicate and get buy-in through a common message of both purpose and vision. “We’re doing this with you” rather than, “We’re doing this to you” is a message that’s both powerful and uniting.

Case in Point

A Fortune 100 healthcare company turned to Blueline Simulations after changes at all levels created fear and confusion throughout the organization. They enlisted our help in aligning stakeholders through a common purpose and vision for the future.

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Blueline led the way in helping to define their future and prioritize the actions that would bring it to life. More than that, we devised an approach to telling the story of their journey in a way that inspired employees and clients to embrace the vision and take the actions prioritized by leadership.

Capturing the Story Through a Blueline Blueprint

It started with one of our Master Artists drafting a Blueline Learning Visual that told the story of where the company had been. Plenty of white space was left to capture their vision for the future.

We then facilitated a one-day strategic planning session to guide our client’s efforts to define their vision for the future and prioritize the steps it would take to get there. Throughout the meeting, our Master Artist captured the process and the leadership team’s decisions. The final output was a table-size learning visual that the leadership team could use to engage others by telling the story of “where they had been, where they were going and how they planned to get there” in a fun, engaging way.

We repurposed the drawing and memorialized the leadership team’s efforts through a 4-minute narrated quick draw video telestration of the Master Artist creating the drawing so that it could be used to define and promote the organization’s brand. The final deliverable was a professionally narrated video of the Master Artist rendering the drawing for the audience. (Through the power of technology, the rendering takes place in about 1/60th of the time it actually takes to recreate the drawing.)

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The client kicked off its annual meeting with the quick draw video telestration, which set the foundation for a presentation by the leadership team. Large posters of the Blueline Learning Visual were on display throughout the meeting space so that participants could “re-experience” the journey with leadership.

The result is best summarized by the head of the organization, who opined: “The successful outcomes of this initiative are an important lesson in embracing the types of innovation we want to support throughout the organization. Through these efforts, we got 80% of the way to our destination in 20% of the time it usually takes us.”

Is your organization facing a challenging transformation? Contact the change management experts at Blueline today!

Are you gaining customers or losing ground?

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An experience that revolutionizes the way
sales professionals achieve success.

Has your sales model evolved with the market? If not, you’re losing ground.

Introducing Supportive Selling, an innovative, classroom-based training experience that uses iPad-based simulation technology and interactive visuals to equip sales professionals with skills and concepts that take success to whole new heights.

At the heart of Supportive Selling are two powerful components never before combined – making this a truly one-of-a-kind experience:

  • A Blueline Blueprint™ table-sized learning visual, which serves as a catalyst for in-depth discussion and analysis
  • Dr. Dale Olsen’s Supportive Selling Skills model, which builds on research conducted by Neil Rackham (SPIN Selling) and others on the most successful sales techniques

By combining a learning visual with the latest in iPad-based sales simulation technology, Blueline has created a discovery training experience that inspires new sales behaviors and sets sales organizations on a path to achieve maximum growth.

And just-in-time performance support through an optional PeopleSIM™ Supportive Selling simulation and elearning module enables sales professionals to hone their selling skills any time, anywhere, 24/7/365.

It’s the whole package. For a whole new way of achieving sales success.

Grow with the market.
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Want to make your training more powerful? Add a Blueline Blueprint™ Learning Visual.

supportive_sellingWEBWhat makes this particular approach so powerful? Intellectually, it appeals to the visual, auditory and kinesthetic learner. Behaviorally, it creates high levels of engagement and interaction. Intuitively, the metaphor often used in the learning visual provides a “big picture” that draws all the content together in a meaningful way. But that is not the whole story. Read the full blog post, The Power of the Learning Visual, now.

Facing a business transformation? Blueline is in your future!

blueline-dialChange creates uncertainty – causing fear and confusion and hurting productivity.  A clearly defined message and communication strategy can dispel doubts and facilitate alignment.  Learn how Blueline supported innovation initiatives at a Fortune 50 Healthcare Company using proven planning and communication strategies.

The outcomes are best summarized by the head of the organization who opined: “the successful outcomes of this initiative are an important lesson in embracing the types of innovation we want to support throughout the organization – through these efforts we got 80% of the way to our destination in 20% of the time it usually takes us.”

A Picture is Worth a Thousand Words

At Blueline we are very familiar with the power of a strong visual image. Our highly successful Learning Blueprints are built on this principle. But what if you could combine the engagement created by a picture with the clarity of the spoken word? It turns out you can.

One of our clients is rolling out a new strategic account management framework to transform their sales approach.  The supporting curriculum is made up of three separate workshops – each dedicated to a unique set of competencies. Frustrated with the poor compliance they had been getting with pre-reading assignments, they needed a creative way to introduce critical elements of the program’s new framework in advance of each of three corresponding workshops.

This gave us the perfect opportunity to showcase the power of Blueline’s telestration technology. A telestration is a short video using high-speed hand-drawn images and picture-wordsanimations.  When combined with a clear message from the narrator, this approach captures and holds the viewer’s attention.  Generally, three to four minutes in length, telestrations are very useful in simplifying messages, because both the video and audio focus exactly on the ideas being communicated.  The audience quickly understands – and this combination makes a significant amount of information memorable – in one viewing.

For this particular client, we developed an introductory telestration that conveyed the need for the new sales framework; provided an overview to the three phases; and explained how the new approach would benefit customers, the business, and sales representatives. We then developed three additional telestrations, one for each of the three phases of the framework – which provided an introduction to the associated competencies. As an alternative to pre-work, sales representatives were asked to watch a video before attending the corresponding application workshop.

An overwhelming percentage of participants watched the video prior to their workshop. Several sales managers asked for copies of the telestrations so they could replay them at upcoming sales meetings – enabling them to discuss different aspects of the framework with their teams. One manager even commented, “I’ve seen a lot of training videos, but this is 10 times better than anything else. I could take this telestration and train from it alone.”

Do you need to communicate new ideas to your organization in a brief, engaging, and meaningful way? Contact us at Blueline Simulations and let us show you how the power of telestrations can be put to work for you.