telestrations

You asked for it. How Telestrations come to life.

Thank you for all of your kind words in response to our holiday message this year. Our “Twelve Days of Christmas” holiday message is a simple version of one of our newer service offerings: a video telestration that combines a hand-drawn visual with music and voice-over messaging. Every telestration is designed to tell a story, whether it’s your ortelestrations-infographicSMganization’s transformation story, or something fun and simple like celebrating the “Twelve Days of Christmas.”

Since so many have asked about it, I thought that I would outline our process and introduce you to the talented artist behind it. From concept to final video even simple telestrations like “Twelve Days” take weeks to produce and hinge on the talents of a Script Writer, Art Director and a Master Artist. Click here to learn more about how telestrations come to life. 

If a Picture is Worth a Thousand Words – at 30 frames per second, a video is worth 108,000,000 words per minute.

At Blueline Simulations we know the power of strong visual images – in fact, our highly successful Learning Blueprints are built on compelling visuals. Several months ago, we discussed how telestrations focus exactly on the ideas being communicated, helping the audience to clearly understand the key messages – in one viewing.

We have developed a straightforward process to create these successful productions with our clients. Here’s how we worked with a client who contacted us to help them communicate changes to a longstanding internal process.

At our initial meeting, we determined that their challenge was to communicate a clear, accessible message about an upcoming change to everyone across the entire organization. The delivery mode had to be repeatable and consistent to all – whether they were directly involved with the change or not. We helped refine the message’s three primary elements: 1) defining the change; 2) conveying the importance of total compliance across all units; 3) the long-term benefits of the change to the entire organization.

Following this meeting, the creative team swung into action, guided by the producer. First, the writer developed the script – a 4 & ½ minute narrative that got the audience’s attention, kept them interested, and clearly focused the primary message points.  The next step was the storyboard, where our artist created the visual metaphors, images, and other visual elements (consistent with brand guidelines) – to help the audience visualize the change and focus on the message and ideas.

After content and legal reviews, the artist moved the easel to the video studio, where, working with the director, all elements were shot – and all “live draw” elements painstakingly drawn as the camera rolled. The narrator then entered the announce booth in the audio studio and recorded – with the inflection of each word carefully delivered to reinforce the visuals and primary message points.

Once all elements had been created, the editor performed magic in the editing suite. By speeding up the hours of footage shot in the studio, incorporating special effects and animation, the now flowing visuals brought the script alive for the audience; this “speeding up” allows a significant message and supporting ideas to be powerfully communicated in a brief video. The final touch was adding just the right music to set the proper tone and feeling.

And the audience? In one viewing of this compelling, clear presentation they understood and remembered the intended message. That’s communication!

Do you need to communicate new ideas to your organization in a brief, engaging, and meaningful way? Contact us at Blueline Simulations and let us show you how the power of telestrations can be put to work for you.

A Picture is Worth a Thousand Words

At Blueline we are very familiar with the power of a strong visual image. Our highly successful Learning Blueprints are built on this principle. But what if you could combine the engagement created by a picture with the clarity of the spoken word? It turns out you can.

One of our clients is rolling out a new strategic account management framework to transform their sales approach.  The supporting curriculum is made up of three separate workshops – each dedicated to a unique set of competencies. Frustrated with the poor compliance they had been getting with pre-reading assignments, they needed a creative way to introduce critical elements of the program’s new framework in advance of each of three corresponding workshops.

This gave us the perfect opportunity to showcase the power of Blueline’s telestration technology. A telestration is a short video using high-speed hand-drawn images and picture-wordsanimations.  When combined with a clear message from the narrator, this approach captures and holds the viewer’s attention.  Generally, three to four minutes in length, telestrations are very useful in simplifying messages, because both the video and audio focus exactly on the ideas being communicated.  The audience quickly understands – and this combination makes a significant amount of information memorable – in one viewing.

For this particular client, we developed an introductory telestration that conveyed the need for the new sales framework; provided an overview to the three phases; and explained how the new approach would benefit customers, the business, and sales representatives. We then developed three additional telestrations, one for each of the three phases of the framework – which provided an introduction to the associated competencies. As an alternative to pre-work, sales representatives were asked to watch a video before attending the corresponding application workshop.

An overwhelming percentage of participants watched the video prior to their workshop. Several sales managers asked for copies of the telestrations so they could replay them at upcoming sales meetings – enabling them to discuss different aspects of the framework with their teams. One manager even commented, “I’ve seen a lot of training videos, but this is 10 times better than anything else. I could take this telestration and train from it alone.”

Do you need to communicate new ideas to your organization in a brief, engaging, and meaningful way? Contact us at Blueline Simulations and let us show you how the power of telestrations can be put to work for you.

Facilitating Business Transformation at a Fortune 50 Healthcare Company

After major changes at all levels had created fear and confusion throughout the business, our client’s leadership sought to find a way to align stakeholders through a common purpose and vision for the future.

They turned to Blueline to take them through the process of defining their future and prioritizing the actions that would be needed to achieve it.  But doing that well was only half of the daunting challenge that faced them.  After all that the organization had been through, finding a way to capture and tell the story of their journey in a fun and engaging way that inspired employees and clients to embrace the vision and take the actions prioritized by leadership, was just as important.

Our team set about to help them to transform their organization through a simple, yet incredibly effective, combination of planning and communications initiatives.

Capturing the essence of leadership’s efforts through a blueline drawing

In advance of a strategic planning meeting, a Blueline Partner collaborated with one of our Master Artists to begin to draft a table-sized blueline drawing that told the story of where they had been. We left significant amounts of white space on the visual so that there was room to capture their vision.

Sample Blueline Drawing…

bluelinebikes

Subsequently, Blueline facilitated a one-day strategic planning session to guide our client’s efforts to define their vision for the future and to prioritize the steps that they needed to take to get there. The same Master Artist that drafted the initial blueline drawing also attended the one-day meeting. Throughout the meeting, he captured the process and the leadership team’s decisions. The final output was an engaging, table-size visual that members of the leadership team could use to engage others by retelling the story of “where they had been, where they are going, and how they planned to get there.”

Engaging stakeholders through the use of a telestration

We repurposed the drawing and memorialized the leadership team’s efforts through a 4 minute narrated video capture of the Master Artist creating the drawing, so that it could be used to define and promote the organization’s brand.  This required that we capture the story in the form of a script that mirrored the drawing.  The final deliverable was a professionally narrated video of the Artist rendering the drawing for the audience.  (Through the power of technology, the rendering takes place in about 1/60th the time it actually takes to recreate the drawing.)

Sample Blueline Telestration….

The client used the telestration and blueline drawing to kick-off their Future Vision initiative during their annual meeting.  The meeting opened with the telestration – which laid a foundation for a presentation by the leadership team.  Subsequently, three by five foot posters of the blueline drawing were hung throughout the meeting space so that participants could “re-experience” the journey with their leadership.

The outcomes are best summarized by the head of the organization who opined: “the successful outcomes of this initiative are an important lesson in embracing the types of innovation we want to support throughout the organization – through these efforts we got 80% of the way to our destination in 20% of the time it usually takes us.”

Is your organization facing a challenging transformation?  Contact the change management experts at Blueline today!