ABOUT US
We’re redefining workplace learning with AI-powered simulations that fully engage individual learners and teams, accelerate skill development, and deliver measurable results.
Play With Purpose.
With open-ended scenarios set in your environment, real-time coaching, personalized feedback, and gamified engagement, our immersive simulations enable learners to navigate challenging scenarios, fail forward, and level up.
Our mission is simple: empower learners to build new skills and maximize their contributions by developing addictive learning experiences that are aligned to your organization’s strategic business objectives.

Who we help
We help employees at global companies develop a broad range of skills with AI-powered simulations designed to tackle every workplace challenge imaginable–sales, leadership, customer service, business acumen, etc.
Built to your company’s specifications, our simulations accelerate skill development from the frontline to the C-suite.
Our client partners span industries, including consulting, sales, pharma, tech, consumer goods, financial services, insurance, and more—any organization that wants to turn L&D into a competitive advantage.
How it works
Our immersive, AI-powered learning simulations are developed and produced in Blueline’s proprietary platform and accessible through your LMS.
Choose off-the-shelf simulations or work with us to tailor scenarios that reflect your unique business needs.
Why it works
Our approach combines artificial intelligence with our team’s deep expertise and authentic intelligence to deliver ROI and empower your teams to grow.
- Accelerate learning by creating purposeful play
- Just-in-time, just enough, at the point of need
- Challenging, relevant scenarios followed by instant, actionable feedback
- Learners fail forward and level up in a safe environment
- Gamified elements inspire fun and engagement
- Measurable improvements linked to business objectives
We have over 20 years of experience building immersive simulations for some of the world’s biggest companies and best-known brands.
Awards and accolades
Best Custom Content | Best Learning Game | Best Use of Virtual Worlds for Learning
Best Integration of Learning and Talent Management | Best Onboarding Program
Who we are
We’re experienced learning and development professionals dedicated to improving outcomes for individuals and organizations. Nothing brings us more joy than seeing you succeed!
David Milliken
"We care more about your outcomes than our processes.”
David is a Princeton-trained economist, entrepreneur, and one of the four original co-founders of Blueline Simulations. He sets Blueline’s agenda and manages many of Blueline’s highest-profile client relationships.
Robert Coates
“You have to be willing to fail in order to succeed."
Robert Coates uses his decades of experience in L&D to advance Blueline’s systems and processes. He leads Blueline’s teams of instructional designers to collaborate with clients in defining, designing, and developing communications and development solutions.
Tim Burkowske
“Don’t let perfection get in the way of progress.”
Working at the intersection of technology, visual design and adult education, Tim Burkowske uses his deep expertise in adult education programming and visual design to advance Blueline’s mission to disrupt the learning space using AI-powered simulations.