Voice of the Business

Identify needs and build alignment by mining insights from inside your business.
Unlock and harness insights from your people

What is Your Organization's Greatest Challenge?

Do you need to:

  • Create an “ownership” mindset by building business acumen at all levels?
  • Give your next generation of supervisors, managers, and executives the skills they need to lead?
  • Accelerate the impact of new hires through a supercharged onboarding process?
  • Transform your organization or function?
  • Seize new sales and marketing opportunities?

Our Voice of the Business Process

Blueline’s Voice of the Business (VotB) discipline is a unique combination of background research, free-form interviews, focus groups, and questionnaires designed to engage and secure the commitment of your employees while pinpointing critical issues and identifying solutions.

STEP 1 | Prepare

Conduct background research, and develop a questioning framework.

STEP 2 | Listen

Uncover prevailing biases and new insights through free-form interviews.

STEP 3 | Build a Straw Man

Organize insights and identify themes using each client's own words.

STEP 4 | Test and Refine

Extend insights and themes through focus groups and surveys.

STEP 5 | Share the Big Ideas

Summarize recommendations in a final report that serves as a testament to the work of the organization's stakeholders and becomes a powerful artifact for change.

This process enables you to gain vital internal insights and secure employee buy-in and commitment. Armed with these insights, our creative team stands ready to help you through innovative communications strategies and immersive learning experiences.

It’s Simple To Get Started on Your Transformation Journey

Here’s how we work with you:

Schedule a free consultation with one of our Principals.

Meet your dedicated Blueline team, who will quickly get immersed in your organization’s context, needs, and goals.

Partner with us to build alignment among your internal stakeholders for a learning solution targeted to your objectives.

Experience the power of a Blueline tailored or custom-built training initiative, and watch your vision become a reality.

Want To Learn More About Engaging the Hybrid Workforce?

Check out our blog, where we’re sharing new ideas, best practices, and cutting-edge research for L&D leaders.