ASSESS: IDENTIFY NEEDS & BUILD ALIGNMENT
Secure commitment by mining insights from inside your business.
Every engagement with Blueline begins with a clearly identified business need. What is your organization's greatest challenge?
DO YOU NEED TO:
BLUELINE'S "VOICE OF THE BUSINESS" NEEDS ASSESSMENT
We have perfected the process of unlocking and harnessing insights from inside your business. That's right: We said "inside" your business. Involving employees has the added benefit of ensuring their buy-in and commitment to the solution.
Blueline's "Voice of the Business" discipline is a unique combination of background research, free-form interviews, focus groups, and questionnaires designed to engage and secure the commitment of your employees while pinpointing critical issues and identifying solutions in response.
Armed with these insights, our creative team stands ready to help you through innovative communications strategies and immersive learning experiences.
A PROCESS FOR COLLABORATIVE CHANGE:
"Voice of the Business"
Conduct background research, and develop a questioning framework.
Uncover prevailing biases and new insights through free-form interviews.
3. BUILD A STRAW MAN
Organize insights and identify themes using the client's own words.
4. TEST AND REFINE
Extend insights and themes through focus groups and surveys.
5. SHARE THE BIG IDEAS
Summarize recommendations in a final report that serves as a testament to the work of the organization's stakeholders...
and becomes a powerful artifact for change.