You may be familiar with other "mapping" methodologies. But you've never seen anything like Blueline's signature Blueprint™ learning visuals.
Unlike traditional learning maps, which tend to be self-contained, "closed" learning exercises, Blueline Blueprints™ often serve as the locus of activity and highly involving context for a broader agenda of coordinated learning interventions. In fact, we find that there is tremendous value in using the Blueprints as a launch point for a range of individual activities and team challenges. These often include some combination of situational dilemmas, realistic storylines, game play, chance events, Socratic questions, practical application and action planning. This makes it possible to create a single experience that is responsive to the ongoing needs of the most diverse employee populations.
LEARNING VISUALS EXPLAINED
Rich in visual metaphors and data, Blueline’s Blueprint™ learning visuals are a catalyst for in-depth discussion and analysis. Imagine a room full of teams of four or five learners each. At the center of every team is a table-sized Blueline Blueprint learning visual – a dramatic graphic that quickly engages the table team's multiple learning styles by inviting learners to explore relevant visual metaphors, dig into data and trade personal experiences to challenge each other’s assumptions. And perhaps most important, they engage in rich dialogue that generates deep awareness of your strategic messages.
Blueline's Blueprints™ provide conceptual consistency and increase retention, all without relying on skilled facilitation. Using a see-one, do-one model for cascading delivery, these rich experiences ensure that a consistent message is delivered throughout your organization. And with little personal preparation, your leaders feel like “rock stars” after delivering what is often cited by employees as “the most engaging developmental experience of their careers.”
Process for Creating Blueline's Signature Blueprint Learning Visuals

Step 1: Data Gathering Session
After reviewing as much background data as possible, the Blueline team meets with the client team to collect information and insights that will enable us to create a visual that supports your learning and/or communication goals. We also collect branding style sheets, logos and current imagery that should inform the final product. (1-2 Weeks)

Step 2: Concept Drawing
One of Blueline's Master Artists generates an initial 8 1/2" X 11" "napkin" sketch to confirm/test our understanding of the essential elements and basic storyline and to introduce a metaphor and potential layout. (1-2 Weeks)

Step 3: "Blueline" Drawing
Once the "napkin" sketch has been approved, our Master Artist will create a detailed 36" X 50" "Blueline" drawing to define and visualize the story. This version also includes preliminary, placeholder copy. There is typically lots of back and forth with the client team during this step to ensure alignment on the desired story and supporting metaphor(s). Sometimes it helps to add color to a section of this version to help the client to imagine a final product. (2-3 Weeks)

Step 4: Color Drawing
Once the "Blueline" drawing has been approved and finalized, our team of artists scans the drawing into one of our very powerful Mac Desktops and converts it into a "polished" Adobe Illustrator file with multiple layers including a fine line drawing, text and color overlays. This version is thoroughly tested with the client audience and gets a full editorial review. (3-4 Weeks)

Step 5: Final Rendering
The Blueline team generates a final "print ready" rendering that incorporates feedback from the client tests and editorial. (1-2 Weeks)
BUSINESS ACUMEN
Understanding dollars makes sense.
ONBOARDING
Compress the cycle of learning and inculcation.
LEADERSHIP
Give the next generation the skills they need to lead.
SALES & MARKETING
Create exceptional customer experiences.
BUSINESS TRANSFORMATION
Create champions for change.
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