How Blueline is using new “digital textbook” technology to engage learners and increase retention.
Whenever we build custom learning solutions for our client partners, most of them request some kind of pre-work or pre-read document. This usually leads to a conversation during the design process that goes like this:
“We need to create an exercise that establishes the foundational ideas and definitions.”
“But we already put that information in the prework document!”
“Yes, but we have to assume that some percentage of people won’t read the prework, so we need to get them caught up.”
“Then why even give them prework?!” Hand wringing commences.
Okay, so maybe this kind of behind-the-scenes confessions of a harried learning designer isn’t so relevant to you and your world.
But what is relevant, I bet, is the need to create and deliver your key messages in a way that your people will consume, engage… and even integrate into their paradigms and behaviors.
At Blueline Simulations, we are constantly experimenting with new approaches, new technologies, and new ways of creating enrollment within organizations like yours. Sometimes we come across a new media that gets us excited. That happened just recently, and I wanted to tell you about it because I think there are some opportunities here for you.
This Is Not Your Father’s Data Dump
A big part of organizational learning is assimilating data. You know: those reams of charts and data that you need to somehow transfer to your audience’s brains. As much as we love experience at Blueline Simulations, sometimes there is a need for a “tell” approach. (Often we use the term – somewhat derisively – of “data dump.” This is where the dreaded pre-work document often makes an appearance.)
In a recent program, we dramatically increased engagement and retention of this data dump by using new technology provided by Apple’s iPad.
As you may have heard, Apple has made a significant entry into the world of textbooks. With their iBooks platform, Apple intends to revolutionize how students consume information. Apple has also released the free iBooks Author content creation tool to allow designers like us at Blueline to repurpose and design content in a highly engaging, multi-media, iPad-ready platform.
For our recent program, we created a pre-work document that rivaled the actual learning program in terms of generating participant enrollment. We delivered the client’s key content in an iBook format that included:
- Embedded videos – from YouTube, and also TED Talks – that deliver a more penetrating look at related content.
- Embedded graphics and charts that could be scrutinized with the iPad’s now-familiar “pinch and zoom” gesture.
- Links that take learners to related websites, the company’s intranet, or other content located elsewhere in the document.
- Short quizzes that allow learners to demonstrate that they have indeed internalized the material.
The game-changer here was the kinesthetic nature of the document, thanks to the iPad interface. The ability to touch, swipe, click, watch, and listen to content proved to be highly immersive. Learners, and the client, were unanimous: More of this, please.
Whenever we have an opportunity to add to our toolbox of approaches, we get excited. But the bigger opportunity here is for you. What is the key content that you need to transfer to your team in a change context? Rather than distribute another 60-page PDF document over email, what if you could deliver it in a novel medium that allows your audience to touch, move, and manipulate the content – thereby practically guaranteeing that they engage?
We’d love to show you a demo.
And if that’s not what you’re looking for, that’s okay. We have a few other tricks in our toolbox as well.
Give us a call. And let’s make some change happen in your organization.