New technologies are making it possible to create incredibly immersive learning solutions at a price point that wasn’t imaginable just a few years ago. For example, a Fortune 100 wireless carrier needed an immersive simulation with integrated social media to onboard and encourage networking among new Sales Representatives. Because retail and wireless change so often and so fast, the solution needed to be easy and cost effective to update and maintain. Learn how Blueline partnered with our client to design a 3D “Level 4” simulation that could influence your learning organization’s vision for the future.
In a previous blog, I described how we created an award winning onboarding experience for the legendary consulting firm: Booz Allen Hamilton. And in the one prior to that, I outlined our secret recipe. (If you missed that blog you may want to take a look now, because I’m going to showcase new ways to provide context, create a strong first impression, ensure engagement and fun, and reflect the client’s culture.)
Today I’d like to tell you about an ambitious “Level 4” simulation we developed. That is, it uses a gaming engine with rules and probabilities, as well as deeply pathed scenarios that mimic real-life customer interactions.
We built it for a retail client who was looking for an immersive, updatable experience for their Sales Representatives in an accurate store setting. And given the fast-paced nature of this retail space, our team’s goal was to build an experience that could be easily updated.
We developed a solution that uses a “mashup”of several technologies. It’s broken into several components which all work together to speed learner development: the Overview, the Virtual Store and the ASK System.
The Overview of the course is a 3D model of a typical retail store. It showcases all of the devices that can be found in the stores and provides links with detailed information and videos. Facets of the store, such as the demonstration area, use green screen video of a narrator in front of rendered virtual elements to instruct on its use. Because change is constant in a retail environment, all of the devices can be easily updated or changed, and the information provided in many of the links often points to materials that exist elsewhere to simplify maintenance.
After exploring the Overview, learners are invited to navigate the Virtual Store and interact with customers. They “walk” through the environment by panning with the mouse or using the arrow keys. As they encounter customers in the store, they can click on them to begin a sales interaction. There are dozens of scenarios, each representing a different sales conversation with multiple endpoints. They focus on a range of relevant sales concepts: either a service, a detailed portion of the sales process, or the features and functions of a new product. As they interact with each customer, the learner can experience a range of up to nine animated emotional states.
Learners are evaluated on sales and customer satisfaction. Relative success in one scenario can cause other “virtual” customers in the store to be angry or happy, which affects subsequent interactions. Feedback is typically provided at the end of the interaction.
In the ASK System, we filmed and indexed approximately 100 videos of our client’s associates to support best practices, tips, and advice on selling. The videos serve as a virtual coach and can be accessed at any time via search or in response to frequently asked questions. Using tagging and scoring, the videos (and associated FAQs) intelligently arrange themselves based on rating and “relatedness” to the video that is currently being viewed.
Together, the Overview, the Virtual Store and the ASK System provide new learners with a comprehensive, risk free learning environment in which they can hone their skills. And because the content is kept up to date, learners are encouraged to return often to use it as reference and to learn about new devices and sales techniques as they are introduced.
It’s another great example of how virtual tools are creating incredibly robust learning solutions at a price point that wasn’t possible even five years ago. The world of learning is changing fast. At Blueline Simulations, we’re committed to staying on top of it, and bringing you the very latest and best technologies.
We’ve got a few more learning tricks up our sleeves. We’d love to show you, and then help you imagine the incredible levels of efficiency, engagement, retention and organizational change that are available to organizations like yours.
How Blueline is using new “digital textbook” technology to engage learners and increase retention.
Whenever we build custom learning solutions for our client partners, most of them request some kind of pre-work or pre-read document. This usually leads to a conversation during the design process that goes like this:
“We need to create an exercise that establishes the foundational ideas and definitions.”
“But we already put that information in the prework document!”
“Yes, but we have to assume that some percentage of people won’t read the prework, so we need to get them caught up.”
“Then why even give them prework?!” Hand wringing commences.
Okay, so maybe this kind of behind-the-scenes confessions of a harried learning designer isn’t so relevant to you and your world.
But what is relevant, I bet, is the need to create and deliver your key messages in a way that your people will consume, engage… and even integrate into their paradigms and behaviors.
At Blueline Simulations, we are constantly experimenting with new approaches, new technologies, and new ways of creating enrollment within organizations like yours. Sometimes we come across a new media that gets us excited. That happened just recently, and I wanted to tell you about it because I think there are some opportunities here for you.
This Is Not Your Father’s Data Dump
A big part of organizational learning is assimilating data. You know: those reams of charts and data that you need to somehow transfer to your audience’s brains. As much as we love experience at Blueline Simulations, sometimes there is a need for a “tell” approach. (Often we use the term – somewhat derisively – of “data dump.” This is where the dreaded pre-work document often makes an appearance.)
In a recent program, we dramatically increased engagement and retention of this data dump by using new technology provided by Apple’s iPad.
As you may have heard, Apple has made a significant entry into the world of textbooks. With their iBooks platform, Apple intends to revolutionize how students consume information. Apple has also released the free iBooks Author content creation tool to allow designers like us at Blueline to repurpose and design content in a highly engaging, multi-media, iPad-ready platform.
For our recent program, we created a pre-work document that rivaled the actual learning program in terms of generating participant enrollment. We delivered the client’s key content in an iBook format that included:
- Embedded videos – from YouTube, and also TED Talks – that deliver a more penetrating look at related content.
- Embedded graphics and charts that could be scrutinized with the iPad’s now-familiar “pinch and zoom” gesture.
- Links that take learners to related websites, the company’s intranet, or other content located elsewhere in the document.
- Short quizzes that allow learners to demonstrate that they have indeed internalized the material.
The game-changer here was the kinesthetic nature of the document, thanks to the iPad interface. The ability to touch, swipe, click, watch, and listen to content proved to be highly immersive. Learners, and the client, were unanimous: More of this, please.
Whenever we have an opportunity to add to our toolbox of approaches, we get excited. But the bigger opportunity here is for you. What is the key content that you need to transfer to your team in a change context? Rather than distribute another 60-page PDF document over email, what if you could deliver it in a novel medium that allows your audience to touch, move, and manipulate the content – thereby practically guaranteeing that they engage?
We’d love to show you a demo.
And if that’s not what you’re looking for, that’s okay. We have a few other tricks in our toolbox as well.
Give us a call. And let’s make some change happen in your organization.
Yes we had big dreams when we founded Blueline. But we never imagined the success and the many accolades that we have enjoyed in our first decade. Blueline’s award-winning training solutions have been recognized by ASTD, Brandon Hall and Bersin’s Learning Leaders. Thank you to all of our clients for believing in our vision and for trusting us with the “tough” projects — the projects that weren’t simply about building a training program but were about solving a business problem.
And thank you to all of the Blueline associates who have contributed directly and indirectly to our client’s successes. I plan to dream really big about the next 10 years because now I know how capable you are.
On the occasion of this milestone, I’ve been reflecting about our business — where it has been and (even more exciting) where it is going.
Welcome to the Age of Simulation
Recently, I participated in a discussion about learning strategies with some very senior leaders from Xerox, AT&T, UPS, and Intercontinental Hotel Corporation. And it was interesting because though they weren’t able to agree on everything, there was one thing that they quickly came to consensus on: “in this environment we need to teach learners more, and faster than ever before.”
Consider that 47% of employees are going to be under the age of 35 by the end of 2013. Let’s think about that for a second. This is a brand new generation of learners with a whole different set of expectations. These folks grew up with Xbox, and they grew up with MMORPGs like World of Warcraft. They grew up with Zynga and other social games on Facebook.
What’s the common theme? This group of learners expects to be entertained.
In 25 years in the learning space, if I’ve learned anything it’s that the fastest way to engage learners is through simulation. Period. And now we have this huge demographic that will not only benefit from simulation but is demanding it, because they want to be entertained, and they expect to be put in the middle of the experience.
Games, E-sims, and Beyond
Ten years ago, when I founded Blueline, we pushed the envelope by designing Blueline Blueprint Learning Visuals and classroom based simulations, many of which looked and felt like board games. These innovations speed learning and increase retention and continue to bring unique value in response to business problems that demand face-to-face interactions between learners.
About seven years ago, “branching esimulations” went mainstream in response to traditional elearning solutions that were dull and failed to engage and energize the learner. In a typical branching esimulation, the learner is faced with a challenge — often in the form of dialog with a customer or an employee — and is asked to respond by selecting from one of three alternatives. Their choice leads to another challenge and more choices, “and so on and so on” just like the old Clairol commercials. The problem has been that these simulations are hard coded, and for large scale immersive applications, expensive to build, and all but impossible to maintain and update.
Today technology has made it possible for us to do so much more, and to deliver so much more value. We are developing branching simulations based on gaming engines with thousands of nodes guided by easily updated rules and probabilities. Close your eyes and imagine a scenario in which you are interacting with a video-based character using your voice… and that you can interact with that character for hours on end in an almost life-like free flowing dialog.
Think for a minute about the potential that brings. Now, open your eyes because that’s a reality today.
Imagine what I will be writing about ten years from today!
We feel your pain, because we’ve been there, too.
We love our face-to-face classroom training, but in the age of tight budgets and geographically dispersed workforces, it’s fast becoming a thing of the past. It was fun while it lasted.
I know it’s easy to dis on e-learning and e-simulation. And while there is still a plague of shallow point-and-click programs out there, a lot of folks are savvy enough to build in richer methods of engagement. But I frequently bump up against the limitations of online interaction. Don’t you? There is almost always content that requires the benefit of interaction with other learners and a live facilitator.
If only there was a way to create a hybrid that delivers the best of classroom and e-learning.
Enter virtual instructor-led training, or VILT.
Okay, don’t tune me out yet. Plenty of us have had lame experiences with new technologies like Acrobat Connect, Live Meeting, GoToMeeting, and others, which have simply become another medium for slogging through PowerPoint with a little bit of Q&A thrown in. (And if we are being honest, no one wants to look stupid by asking a question that they fear might have been answered while they were instant messaging a friend, or catching up on the latest web news.)
VILT took a good concept – less time and money – to its logical conclusion. Along the way, it lost sight of how people really learn.
But all is not lost.
We have discovered that VILT can be engaging, interactive and built on solid adult learning principles, while still saving time and money. Blueline designers and developers are pushing the envelope of this new medium with a broad range of proven immersive teaching methods including story lines and passports, online team assignments and collaboration, and rich interactive debriefs.
Imagine highly engaging team-based activities including Socratic discussions, remote synchronous role-plays, networking, and competitive team challenges. And individual exercises that create “whole brain” learning through visual templates, use of competition and interactive quizzes.
Yes, it can be done. And when it all comes together, it is a thing of beauty.
Do you have existing instructor-led content that needs to be transformed into high-impact, engaging, VILT? We’d love to tell you about some of the methods that we have implemented in organizations all around the world. Call the training experts at Blueline Simulations today.